PROTON tarİHİ
Perusahan Otomobil Nasional Berhad (PROTON) 7 Mayıs 1983 yılında motorlu araçlar yedek parça ve bileşenleri satmak amacıyla kuruldu.Akıllarda malezyaya özel bir araç fikri geliştiren dönemin Malezya başbakanı Dato ‘Seri Mahathir Muhammed’ 9 Temmuz 1985 tarihinde Perusahan Otomobil Nasional Berhad şirketiyle birlikte malezyanın ilk otomobili Proton saga yı geliştirdi.
Proton’un ilk fabrikası 923 900 mt2’ lik alana sahip Shah Alam’ dır.Shah alam ilk yıl 80.000 adet araç kapasitesi ile tasarlanmıştır.1997 yılında fabrikanın kapasitesi yılda 230.000 adete çıkarılmıştır.Günümüzde ise Shah Alam fabrikası 240.000 adetlik üretim kapasitesine sahiptir.
1985 – 1996 yılları arasında Proton’ un motor teknolojisi ortağı Mitsubishi Motors olmuştur.Proton araştırma, geliştirme, satış ve servis ağıyla ilgili 11 farklı firmadan destek almaktadır.
30 Aralık 1996 yılında Shah Alam fabrikası 1 milyonuncu aracını üretti.Yine aynı yılın ekim ayında İngiliz otomotiv mühendislik firması LOTUS Group İnternational’ı satın alan Proton, mühendislik yeteneklerini yükseltmek için önemli bir adım atmış oldu.Proton, Lotus mühendisliğiyle dünyada büyük ölçekli üretim kabiliyetine sahip sayılı üreticilerden biridir.
Artık son derece rekabetçi özelliklere sahip olan Proton Avrupa piyasaları dahil olmak üzere 50 farklı ülkeye ihracat yapmaktadır.Müşterileri, iş ortakları, hissedarları, devlet kurumları ve çalışanlarının uyumlu ve şaşmaz bağımlılığıyla Proton başarılı uluslar arası otomotiv üreticisi olma hedefini gerçekleştirmektedir. Bu özellikleriyle proton 2020’ nin Malezya’sına ulaşma çalışmalarına katkıda bulunmaktadır.
Son 10 yılda temelleri oldukça sağlam atılan Malezya otomobil imalat sanayii hızla ve güçlü bir şekilde ilerliyor.
1986
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01 January
Official rollout of the 10,000th Proton Saga.
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February
First three Saga taxis on the road in conjunction with Federal Territory Day celebrations.
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26 December
Bangladesh was the Proton Saga's first export destination.
1987
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January
Market launch of the Proton Saga 1.5I saloon model.
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March
Market launch in New Zealand, Brunei, Malta and Sri Lanka.
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June
PROTON Cars (UK) Ltd awarded distributorship for UK and the Republic of Ireland.
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July
Launch of the Saga with the Magma engine.
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26 September
Official rollout of the 50,000th car.
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October
Market launch of the Proton Saga 1.5 Aeroback model.
1988
PROTON LOGO
Applied to all Proton cars from 1988 until 1999 and to all Proton cars for export market.
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February
Signing of distributorship agreement for the Jamaica market.
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March
Shipment of the first Proton Saga to Ireland for European debut.
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01 August
Kenji Iwabuchi appointed as PROTON's Managing Director.
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08 September
Official rollout of the 100,000th car by Minister of Labour, Lee Kim Sai (now Tan Sri).
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18 October
The Proton Saga made its public debut at the British International Motorshow. PROTON won three Prestigious awards (two golds and one silver) for quality coachwork and ergonomics.
1989
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16 March
UK market launch. EON launches Proton Knight, a version of the Saga 1.5S Aeroback, with a daredevil driving demonstration.
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October
Launch of the Singapore market.
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21 December
Official roll out of the 150,000th car and 10,000th UK cars send-off ceremony by Prime Minister, Dato' Seri Dr Mahathir Mohamad.
1990
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January
Dato' Mohd Nadzmi Mohd Salleh made EON Executive Director.
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16 March
- Ground-breaking ceremony of the Engine Machining and Transmission Assembly Plant at Batu Tiga, Shah Alam, by Prime Minister Dato' Seri Dr Mahathir Mohamad.
- Presentation of the first unit of EON's Proton Saga stretched limousine to Dr Mahathir.
- Market launch of the Saga 1.5I automatic.
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16 May
Official rollout of 200,000th Proton car.
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June
PROTON began in-house engine assembly.
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12 August
Launching of the Proton Saga 12-valve (Megavalve) model for the domestic market.
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September
EON's Proton Saga Limousine launched by Dato' Seri Rafidah Aziz, Minister of Trade and Industry at Carcosa Seri Negara.
1991
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January
Proton Saga 1.5E Aeroback voted the Best Value for Money Car by British Motoring Magazine "What Car?"
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10 January
Launch of the Proton Saga 12-valve model in the UK market.
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16 July
Official rollout of 300,000th Proton car and the opening of the Engine Parts Machining and Transmission Assembly plant by Prime Minister Dato' Seri Dr Mahathir Mohamad.
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22 September
Proton Saga won two gold awards at the British International Motorshow for the second time.
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18 October
Proton Saga made its public debut at the British International Motorshow. PROTON won three Prestigious awards (two golds and a silver) for quality coachwork and ergonomics.
1992
PROTON LOGO
Applied to Proton cars from 1992 until 2000. Models included: Proton Iswara, Proton Wira.
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26 March
PROTON listed on the Main Board of the Kuala Lumpur Stock Exchange.
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29 July
Incorporation of PROTON Parts Centre Sdn Bhd, a joint venture between HICOM (5%), EON (40%) and PROTON (55%).
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15 August
Official Launch of the Proton Saga Iswara by Prime Minister Dato' Seri Dr Mahathir Mohamad at Dataran Merdeka.
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12 October
Proton Catalyst won two gold awards at the Birmingham Motorshow (the third time PROTON grabbed the Manufacturer's Award of Excellence).
1993
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20 April
Official opening of the new R&D building at the PROTON Main Plant in Shah Alam by Dr Mahathir.
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08 June
PROTON awarded with the Asian Management Award in Operations Management by The Asian Institute of Management.
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28 June
PROTON Holdings Bhd appointed Dato' Sri Mohd Nadzmi Mohd Salleh as its new Managing Director.
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09 July
Rollout of the 500,000th car.
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October
Singapore launch of Proton Wira (Proton Wira's first export market).
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04 October
Launch of the Proton Wira Aeroback.
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02 November
Signing of joint-venture agreement between David Brown, PROTON and EON for the formation of Proton Cars Europe Ltd.
1994
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07 April
Visit of Seri Paduka Baginda Yang di-Pertuan Agong Sultan Azlan Shah and Raja Permaisuri Agong, Tuanku Bainun, to the PROTON Plant in Shah Alam.
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26 May
PROTON cars made their debut at the Cyprus International Trade Fair.
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17 June
PROTON won three awards at the National Concept Car Competition.
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07 July
Signing of Joint-Venture Agreement between Usahasama PROTON-DRB and Automobile Citroen for the production of Proton Tiara.
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07 October
First shipment of Left-Hand-Drive Proton Wira cars to Europe.
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26 October
Sales Launch of Left-Hand-Drive Proton Wira in Chile.
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25 November
Launch of the Proton Satria by Prime Minister Dato' Seri Dr Mahathir Mohamad.
1995
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07 April
Proton Perdana launch by Dr Mahathir.
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27 January
Sales launch of Left Hand Drive Proton Wira in the Belgian market.
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28 January
Sales launch of Left Hand Drive Proton Wira in the Philippines market.
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18 March
Opening Ceremony of PROTON Casting plant by Dr Mahathir.
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08 August
PROTON Awarded "Most Outstanding Corporation" in R&D investment by the Minister of Human Resources.
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28 October
Launch of the Proton Perdana Executive by EON.
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06 November
Tan Sri Yahaya Ahmad appointed as Chairman of PROTON.
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27 November
First Shipment of Proton cars to Indonesia.
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23 December
Launch of PROTON's 10th Anniversary Commemorative Stamps.
1996
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09 March
Official launch of the Proton Wira in Vietnam by Prime Minister Dato' Seri Dr Mahathir Mohamad.
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12 March
PROTON selected amongst 10 top Malaysian companies.
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23 March
PROTON City's ground-breaking ceremony in Tanjung Malim officiated by Dr Mahathir.
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04 April
Tengku Tan Sri Mahaleel Tengku Ariff's first day at PROTON as Vice Chairman of Operations and Strategy.
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05 April
Launch of the Proton Tiara by Dr Mahathir at Putra World Trade Centre.
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18 April
Launch of the Proton Wira (400 series) in Zagreb, Croatia - PROTON's 21st export market.
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31 May
Launching of the Proton Wira 2.0 Diesel.
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30 October
PROTON acquired a controlling interest in Lotus Group International Ltd.
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30 December
PROTON rolled out its 1 Millionth car and launched the two-door Proton Putra (1.8 Proton Wira Coupe).
2000
PROTON LOGO
First applied to Proton cars from 2000 until 2008. Models included: Proton Waja, Savvy, Gen.2, Persona.
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08 May
Soft launch of the Proton Waja.
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31 August
Sales launch of the Proton Waja by distributors EON and USPD.
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06 October
Prime Minister Dato' Seri Dr Mahathir Mohamad unveiled the prototype CamPro Engine at the Lotus Factory in Norwich, United Kingdom.
2002
- PROTON won Best Landscape Competition (Second Place Factory Category).
- PROTON received Appreciation Award for Contribution to the Development of Malaysian Sports 2002.
- KPMG/The Edge Shareholder Value Award 2002 awarded PROTON as the Sectoral Winner for the Industrial Market.
- Highest Increase in Turnover Award among companies listed on Kuala Lumpur Stock Exchange (now Bursa Malaysia Securities Berhad) for financial year 2002-2003.
- Motor Vehicles and Transport Equipment Sector Leader Award among the top 1,000 Malaysian Companies.
- Highest Increase in Net Profit Award among companies listed on the Kuala Lumpur Stock Exchange for financial year 2002-2003.
21 July
Prime Minister Dato' Seri Dr Mahathir Mohamad launched Proton Juara, PROTON's 1.1-litre mini-MPV.
2003
- Industry Excellence Award 2003: PROTON received the Quality Management Category III Award.
- PROTON won Best Landscape Competition (First Place- Factory Category).
2004
- Australian Automotive Institution named Proton Waja "The Greenest Car".
- PROTON awarded with the Malaysia’s Best Brand Award.
- PROTON awarded with the National Creativity & Innovation Award 2004.
- Proton Waja awarded 4.5 stars out of a 5-star rating for being the Most Economical and Greenest Sedan in Australia.
06 February
Launch of Proton Gen.2 (1.6 CamPro engine).
2005
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26 February
Launch of the PROTON Tanjung Malim Plant by Prime Minister Dato' Seri Abdullah Ahmad Badawi.
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April
PROTON awarded with the Reader's Digest "Super Brand Gold Award 2005" for its Car Category.
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08 June
Launch of Proton Savvy 1.2-litre by PROTON Adviser Tun Dr Mahathir Mohamad.
2006
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May
PROTON awarded with the Readers Digest "Most Trusted Brand Gold award 2006" for Car Category.
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16 June
Launch of the Satria Neo and opening of PROTON's Centre of Excellence by Prime Minister Dato' Seri Abdullah Ahmad Badawi.
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August
Satria Neo's "2,000km Drive Challenge KL - Phuket - KL" participated by 20 analysts, fund managers and media (motoring editors and journalists).
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September
The Malaysian Book of Records accorded the Proton Savvy "The Most Fuel Efficient Drive Around Peninsular Malaysia" for having completed 1,608 km around Peninsular Malaysia with 1¾ tanks of fuel.
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17 September
Proton Savvy Fuel Efficient Drive: 1,608km around Peninsular Malaysia completed with 1¾-tank of fuel, finding a place in the Malaysian Book of Records.
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23 September
PROTON unveiled A1 Team Malaysia Special Edition Satria Neo and Savvy.
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December
NST Cars Bikes & Trucks Car of The Year Award 2006 (COTY) awarded Proton Savvy as the "Best Car in the Supermini Category".
2007
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January
The Malay Mail named the Satria Neo the "The Coolest Car 2006".
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19 January
Launch of the Savvy Facelift and Waja Facelift.
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23 January
Launch of the Satria Neo in South Africa.
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16 March
Launch of the PROTON brand in Jakarta, Indonesia with the unveiling of Savvy and Gen.2 by Dato' Seri Rafidah Aziz, Minister of International Trade & Industry.
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19 March
Launch of Proton Neo and Waja in Jakarta, Indonesia.
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23 March
Announcement of PROTON's 50th Merdeka Day product: Proton Saga @ RM26,999.
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May
PROTON awarded with the Readers Digest "Most Trusted Brand Gold award 2007" for Car Category.
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22 May
Launch of PROTON's new dealership in Bahrain.
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13 July
PROTON and Lotus secure deal in China: Youngman to import 30,000 Gen.2 for re-sale in China and engage Lotus for engineering services.
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16 July
PROTON launched its i.Care initiative - a customer service program that will cover every aspect of customer service offerings.
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15 August
Launch of the Proton Persona by Yang di-Pertuan Agong Tuanku Mizan Zainal Abidin.
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September
Mobil Motor Magazine, Indonesia named Proton Savvy as the "Best City Car in Indonesia".
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25 September
PROTON appointed Phranakorn Auto Sales Co Ltd as its sole distributor in Thailand.
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04 October
Launch of the Proton Persona in Singapore.
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November
Autobild Magazine Indonesia, named the Proton Savvy as the "Best City Car 2007".
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28 November
Launch of the PROTON brand in Thailand with the introduction of the facelift Gen.2, Satria Neo and Savvy at the 24th International Motor Expo in Bangkok.
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23 December
Proton Gen.2's first shipment to China: First batch of Youngman’s 30, 000 export order delivered.
2008
PROTON LOGO
Applied to Proton cars from 2008 until now. Models included: New Saga, Exora.
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09 January
ROTON debuted in China with Europestar RCR (Gen.2).
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18 January
Launch of the new SAGA by Prime Minister Dato' Seri Abdullah Ahmad Badawi.
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06 February
The Waja CPS enters the domestic market.
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03 March
Launch of the Gen.2 CPS.
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28 April
- PROTON awarded with the Readers Digest "Most Trusted Brand Gold Award 2008" for Car Category.
- Frost & Sullivan Malaysian Manufacturing Excellence Awards 2008 awarded PROTON Shah Alam plant with the Silver Certificate of Merit.
- Frost & Sullivan Malaysian Manufacturing Excellence Awards 2008 awarded PROTON Plant Tanjung Malim with the Gold Certificate of Merit.
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08 April
Launch of the Proton Persona in Brunei.
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20 April
Launch of the Proton showroom in Oman.
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12 May
PROTON unveiled the Proton Satria Neo Race Car for Asian Touring Series.
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June
PROTON won the Full Colour Category in the China Press 2008 Chinese New Year Greeting Advertising Awards.
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26 June
Frost & Sullivan's 2008 ASEAN Automotive Awards awarded the Persona Best Model of the Year (Malaysia).
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30 June
Persona and Satria Neo awarded the "Malaysia Good Design Mark 2007" by Malaysia Design Council (Majlis Rekabentuk Malaysia).
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08 July
Proton Saga awarded as the Best Compact - People's Car for Year 2008 by Asian Auto-VCA Auto Industry Awards 2008.
PROTON awarded the "Company that Made a Comeback in the Automotive Industry" by Asian Auto-VCA Auto Industry Awards 2008.
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11 July
Launch of Proton Persona at the Indonesian Motorshow.
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02 August
Roll out of PROTON's 3 millionth car - a new SAGA - from the PROTON Plant in Shah Alam.
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26 August
Launch of the Proton Persona Special Edition.
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31 August
Prime Minister Dato' Seri Abdullah Ahmad Badawi and wife, Datin Seri Jeanne Abdullah, arrived at Dataran Merdeka for the National Day Parade driving the Persona Electric car while Deputy Prime Minister, Dato' Sri Najib Tun Razak and wife, Datin Seri Rosmah Mansor, arrived driving the Savvy Electric car.
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October
The PROTON Plant in Tanjung Malim won a Gold Certificate of Merit at the Frost & Sullivan Malaysian Manufacturing Excellence Awards 2008 while the PROTON Shah Alam plant won a Silver Certificate of Merit.
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07 October
Launch of the Proton Saga in Bangkok.
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10 October
Launch of the Proton Saga in Brunei.
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November
Proton Saga – Winner for the Entry Level Category for the NST/ Maybank COTY Awards 2008.
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24 November
Launch of the Proton Persona in Cairo, Egypt.
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05 December
Persona awarded the "Most Efficient Family Car by the Asian Auto Bosch Fuel Efficiency Awards 2008. award 2007" for Car Category.
2009
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01 January
PROTON appointed Dato’ Mohd Nadzmi Mohd Salleh as new Chairman to replace out-going chairman Dato' Mohd Azlan Hashim who had been with PROTON since December 2004.
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08 January
Launch of the Satria Neo and opening of PROTON's Centre of Excellence by Prime Minister Dato' Seri Abdullah Ahmad Badawi.
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29 January
Launch of Proton Persona in Damascus, Syria.
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13 February
Launch of Proton Satria Neo CPS.
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19 March
Launch of Proton Saga in Jakarta, Indonesia.
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05 April
PROTON awarded with the Manufacturing Excellence Award by Frost & Sullivan.
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15 April
Launch of Proton EXORA by Prime Minister Dato' Sri Najib Tun Razak.
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05 May
PROTON awarded with the Readers Digest "Most Trusted Brand Gold award 2009" for Car Category for the 6th consecutive time since 2003.
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June
- Frost & Sullivan Asia Pacific 2009 Automotive Awards for Car Category Awarded Proton Saga, Best Model of the Year (Malaysia) 2009 (4TH award).
- Asian Auto-VCA Auto Industry Awards 2009 awarded Exora the Best Local Assembly MPV.
- Asian Auto-VCA Auto Industry Awards 2009 awarded Satria Neo CPS the Best Local.
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24 July
Launch of Proton EXORA at the Indonesian Motorshow in Jakarta.
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August
SIRIM QAS International and VCA awarded PROTON Tanjung Malim Plant with ISO 14001:2004 certification within the scope of manufacturer of passenger cars, engines and supply of parts.
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16 October
Launch of Proton EXORA in Brunei.
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November
Launch of Proton EXORA in Thailand.
2010
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02 January
Petronas appointed as the sole lubricant supplier for PROTON vehicles in a 10-year agreement that covers all markets where Proton cars are sold.
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23 February
Visit by PROTON Adviser, Tun Dr Mahathir Mohamad, to the Lotus Racing Facility and Lotus Group in Hethel, UK.
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02 March
Tun Dr Mahathir launched the EMAS concept car at the 80th Geneva International Motorshow.
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18 March
A new, enhanced Persona (branded as Persona Elegance) which will replace the existing and successful-selling Proton Persona is unveiled. The 1.6-litre sedan is available in Base, Medium and High Line variants.
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30 March
PROTON Adviser, Tun Dr Mahathir Mohamad, launches the Proton Satria Neo R3 Lotus Racing edition in conjunction with PROTON's involvement in Formula 1.
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16 April
PROTON becomes the title sponsor of the 2010 Thomas and Uber Cup finals.
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08 May
PROTON awarded Labour Day Achievement Award for the category Competitive Employer Award (Big Corporations) in conjunction with 2010 Workers' Day Celebration presented by the Prime Minister.
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12 May
- Frost & Sullivan Malaysia Excellence Award 2010
- Best Passenger Car Model of the Year for Proton Saga (fifth award) and
- Best Automotive Debut Model of the Year for Exora.
- Reader's Digest Trusted Brand 2010 Gold Award for Car Category (7th award).
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22 May
Introduction of the Enhanced 1.6-litre Gen.2.